Everything You Should Know About White Label GPS Tracking Software
The Telematics world has a lot of innovations
happening every day. From exceptional internet speeds to state-of-the-art
tracking devices, advancements are taking place in every aspect. White label
GPS tracking software is one thing creating a lot of buzz in the market right
now. It allows a company to use all the desired features of the monitoring
system with their personalized branding.
In the beginning, white labeling was rare to find in
the market. However, its growing popularity compelled more companies to offer
it and now it is easily available. There are many aspects to discuss about the
white label system, and this blog will discuss them in detail.
What does a white
label GPS tracking software offer?
Personalized Domain:
A company can use a domain name or subdomain of
their liking in the URL of marketing and client dashboards. Usually, the
service provider's domain is used, whereas the reseller does URL masking for
branding purposes.
Personalized Logo:
Clients can get a personalized logo for the software
according to their requirements. Whenever they open the software, the
customized logo will appear everywhere.
Personalized
Graphics:
White label software also have personalized
graphics, including customized color scheming and visuals. Due to this reason,
the software looks completely different from the original system.
Personalized Email
Gateway and Signature:
A company can set custom email gateway for their
clients to contact them. The option of a personalized email signature is also
available in white labeling.
Personalized Apps:
If there are any tracking or monitoring apps
connected to the software, white labeling allows them to get a fully
personalized outlook. Everything can be changed according to requirements, from
the name to logo and graphics.
Read Also: Flotilla IOT White Label GPS Tracking software
How white label GPS
tracking software help businesses?
Develops Brand
Identity:
Every business puts a lot of emphasis on branding as
it is essential for developing recognition amongst the audience. Despite a
reseller selling someone else’s software, the clients are unaware of it and
consider the reseller as the original developer. With customized branding, the
resellers can develop a sustainable image in front of the users.
Lower Investments
and Higher Profits:
Unlike the original developers of the software, the
resellers do not have to invest a lot of money and time. They do not need to
spend on the development process. However, they have the freedom to sell the software
at any price they want. Usually, the white label GPS tracking software offer
clients to sign up for their service, providing instant profits.
Customer Loyalty:
Customer loyalty is every business's dream; however,
achieving it is a challenge. As white labeling is a lot cheaper for resellers,
they offer the software to clients at convenient rates. Thus, the clients are
happy and satisfied, developing their goodwill with the business.
Lesser Operational
Worries:
A reseller is free of many operational worries like
hosting or storage availability. Similarly, the service providers also offer
customer support which is a big issue for most businesses. With the basic
operational requirements sorted, resellers can concentrate on marketing and
developing a vast clientele.
Enhancing
Competitiveness:
As there are many big fish in the telematics
industry, it is hard for small startups to compete. However, white labeling
allows them to be more competitive in the market. With a good software and
efficient customer service, a smaller reseller can make their mark amongst the
big names.
The white label GPS tracking software is the new hit
in the telematics industry, offering advantages to both software manufacturers
and resellers. It also provides much cheaper software to the clients, making it
a win-win situation for everyone.
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